01 / Playable
Branded mini-games.
We built custom one-minute playable mini-games embedded between levels, with functionality tied to Golden Gaytime, turning ad space into a fun interaction that adds value rather than interrupting.
Case StudyIn-Game · Mobile · Playable Ads
Golden Gaytime got playable.
The Golden Gaytime Slab landed with gamers through branded playable mini-games and rewarded video, an in-game media campaign that added value instead of interrupting it.
The Brief
Put Golden Gaytime in the game.
Golden Gaytime wanted the new Slab in front of gamers in a way that felt like a treat, not an ad. You Know Gaming built a data-driven in-game campaign of branded playables and rewarded video, reaching the right audience across the biggest sites, games and platforms.
Playable ads add value to the experience instead of interrupting it, drawing audiences into the brand through an instant, fun exchange rather than a skip button.
Results
Reach
550K
ROI
2.1x
Engagements
91K
What we did
A data-driven in-game campaign of branded playables and rewarded video that added value instead of interrupting it.
02 / Slab Stack
You're a Slab Stack Legend.
A claw-machine stacking game unfolded across playful day-to-night cityscapes, drawing players in with the bold yellow swirl and iconic Slab logo, and rewarding precision with flying cookies and comets.
03 / Rewarded
Watch, then get rewarded.
Rewarded video sat seamlessly in gameplay as a clear value exchange: watch a short video, receive in-game rewards. The opt-in format drove high completion and positive sentiment versus interruptive ads.
04 / Targeting
Data played right.
Data and contextual targeting placed the campaign in front of the right gamers across the biggest sites, games and platforms, capturing attention where audiences were already engaged.
05 / Craving
From game to Gaytime.
Each playable wrapped with a high-energy call to action, driving players straight from the game to craving their own Golden Gaytime Slab and delivering an engagement rate of four percent.
About this campaign
Everything you need to know.
What is the Golden Gaytime Slab gaming campaign?
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The Golden Gaytime Slab gaming campaign was an in-game media activation by You Know Gaming that promoted the Golden Gaytime Slab through branded playable mini-games and rewarded video, reaching gamers across mobile and PC with a value-led format.
How did the Golden Gaytime campaign reach gamers?
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The campaign used branded playable ads and opt-in rewarded video, served through data and contextual targeting across a network of eight million gamers on the biggest sites, games and platforms.
What results did the campaign deliver?
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The campaign delivered 550,000 total Australian reach, a 2.1x return on investment and over 91,000 engagements, at an engagement rate of around four percent.
What did You Know Gaming do for the campaign?
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You Know Gaming designed and built the Golden Gaytime playable mini-game, produced the rewarded video placements, and ran the data-driven targeting and delivery across its in-game and mobile network.
What platforms did the campaign run on?
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In-game placements across mobile and PC titles, with playable ads and rewarded video served through the gaming network to a data-targeted audience.
Who is You Know Gaming?
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You Know Gaming is Australia's most experienced gaming media and marketing company, building integrated gaming activations for global brands including McDonald's, LEGO, Netflix and Prime Video across in-game media, creators, community, live experiences and full game partnerships.
