01 / Video
The expert hype video.
FPS editors and creators Joey Carr and Brett Medlock built a custom interview-style video breaking down the Black Ops 6 features they were most excited about, from omnimovement on.
Case StudyCreators · Editorial
The experts hyped Black Ops 6.
You Know Gaming drove installs for the Call of Duty: Black Ops 6 beta with a credibility-led content play, using respected FPS voices and the world's biggest gaming sites to build authentic hype.
The Brief
Get FPS gamers into the Black Ops 6 beta.
Activision Blizzard needed its core demo and the wider FPS audience to download and play the highly awaited Call of Duty: Black Ops 6 multiplayer beta. You Know Gaming ran a content play built on credibility, using trusted gaming voices to create genuine desire rather than shout an ad.
Authenticity was the whole strategy. Respected FPS voices talking about what they could not wait to play carried more weight with gamers than any brand message could.
Results
Reach
554K
ROI
2.1x
Views
1.38M
What we did
A credibility-led content play built on trusted FPS voices and the world's biggest gaming sites.
02 / Reach
Straight to the fans.
The video went live on The Escapist's YouTube to its 1.3 million followers, pulling comments from FPS fans hyped for the new mechanics and putting the beta in front of exactly the right crowd.
03 / Articles
Dot Esports deep-dives.
Two articles from Dot Esports COD specialists, a hype piece and a recap, were syndicated across multiple gaming news sites so anyone reading the latest news found reasons to play.
04 / Social
Network amplification.
The video was published across the Facebook pages of the Dot Esports network, including Pro Game Guides, Destructoid, PC Invasion and The Escapist, driving over 700,000 video impressions.
05 / Placements
High-impact media.
Unmissable display and pre-roll ran across the biggest FPS, COD and gaming sites on the network, geo-pinned to Australia so the call to action was wherever gamers read their news.
About this campaign
Everything you need to know.
What is the Call of Duty Black Ops 6 beta campaign?
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The Call of Duty Black Ops 6 beta campaign was a credibility-led content play by You Know Gaming for Activision Blizzard, using respected FPS voices and the biggest gaming sites to drive Australian gamers to install and play the multiplayer beta.
Who were the talent in the Black Ops 6 beta campaign?
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FPS editors and content creators Joey Carr and Brett Medlock fronted the campaign's interview-style hype video, published through The Escapist and the Dot Esports network.
What results did the campaign deliver?
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The campaign delivered 554,000 total Australian reach, a 2.1x return on investment and 1.38 million campaign impressions across video, editorial, display and pre-roll.
What did You Know Gaming do for the campaign?
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You Know Gaming produced the expert hype video with Joey Carr and Brett Medlock, placed it across The Escapist and the Dot Esports network, commissioned the syndicated editorial and ran the high-impact display and pre-roll across the gaming network.
What platforms did the campaign run on?
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YouTube and Facebook for the hype video, editorial across the Dot Esports network including Pro Game Guides, Destructoid, PC Invasion and The Escapist, plus display and pre-roll across gaming news sites.
Who is You Know Gaming?
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You Know Gaming is Australia's most experienced gaming media and marketing company, building integrated gaming activations for global brands including McDonald's, LEGO, Netflix and Prime Video across in-game media, creators, community, live experiences and full game partnerships.
