Prime Video launched Chris Pratt's The Terminal List to Australian gamers with a market-first Call of Duty tournament, a six-hour Loserfruit stream and a global-first Activision integration.
In July 2022, Prime Video needed Australian gamers paying attention to its new Chris Pratt series The Terminal List. You Know Gaming built a three-part campaign to connect, engage and showcase the show, anchored by a Call of Duty tournament that tapped straight into the action-hungry Warzone fanbase. Activision came in as a partner, opening up the Call of Duty IP, their official channels, and a home for The Terminal List TVC on the battle.net platform.
The series star turned up for real. Chris Pratt welcomed players to the tournament and spoke to Loserfruit on her stream, giving gamers a moment with the show they could not get anywhere else.
A market-first Call of Duty tournament and a six-hour Loserfruit stream, anchored by a global-first Activision integration.
Working with Activision, we created The Terminal List Warzone tournament: ten teams, ten talent captains and thirty pro players, broadcast on the global Call of Duty Twitch channel with the show integrated throughout.
Series star Chris Pratt filmed videos welcoming players to the tournament and speaking to Loserfruit during the streamer activation, a genuine talent moment that money usually cannot buy.
Australia's biggest female gaming streamer Loserfruit hosted a six-hour stream with six of her mates, promoted across Twitter and Instagram and boosted by organic support from Lachlan.
Activision drove a global-first integration for a partner: The Terminal List featured in the Call of Duty Season 4 announcement and its trailer was embedded in the COD game launcher and site.
Seven editorial pieces ran across Dot Esports and Dexerto, the top two esports sites in the world, embedding the trailer, pushing key messaging and pointing fans to a Prime Video free trial.
