We get brands
in the game.
You Know Gaming is Australia's gaming media and marketing company. For over a decade we have connected the world's biggest brands with the games, creators and communities their audiences actually care about. We're known for large-scale game partnerships, taking brands like McDonald's and Prime Video inside the world's biggest game franchises, and for introducing brands to gaming for the first time with strategies built for the brand, not a generic playbook.
Before gaming
was mainstream.
We have been connecting brands with Australia's gaming audience since 2013. Formerly known as You Know Media, the gaming division was separated and relaunched as You Know Gaming in January 2025. The track record, the publisher relationships and the client roster all came with it.
We ran campaigns for McDonald's, LEGO, Netflix, Coca-Cola, L'Oreal, Activision Blizzard and more, before most agencies knew gaming was worth their attention. That head start is still the difference.
We have in-game media across 5,000+ titles, official IP partnerships with publishers including Call of Duty, Overwatch and EA FC, and build playable experiences inside platforms like Fortnite and Roblox. Campaigns run across Twitch, YouTube and TikTok.
We're gaming specialists, working directly with brands and in partnership with Australia's leading media agencies.
How we think
about the work.
Gaming is for everyone, and everyone is gaming.
It is not a niche or a vertical. Whatever your sector and whoever you are trying to reach, a large share of your audience already plays. Every brand has a reason to be in gaming.
Every brand has a way in.
People play wildly different games, and that is the opportunity. Across all of them there is a place a brand can show up with real relevance, in any sector.
Attention you cannot buy elsewhere.
Gamers do not passively scroll. They watch, read and play with intent and passion, and we turn that engagement into real influence for your brand.
We do the work, not the deck.
Strategy is the easy part. We build the streams, partnerships, games and moments, then we deliver them end to end.
Who you
work with.
Ryan Cunningham
Ryan is a media strategist with 20 years of experience across brand partnerships, events, digital and global campaign strategy. He has led multi-year programmes for clients including McDonald's, L'Oreal, Amazon, Coca-Cola, Nivea and Suncorp, working across UK, US and APAC markets. He founded You Know Gaming in 2013 and has created more gaming global-first campaigns than anyone in Australia. He works with brands to build future-proof campaigns and with gaming partners to find new revenue and cultural growth opportunities.
Aaron Pearce
Aaron is a brand and content strategist with 15 years building brand-first campaigns across broadcast, digital, social and live. Working within television, radio, global agencies and media publishers, he led brand programmes for clients including Budweiser, BMW and Unilever across APAC and Middle East markets. He has run brand and digital for his own businesses and for multinationals, and brings that same breadth of experience to You Know Gaming, where he leads brand strategy and client partnerships across the gaming landscape.
Awarded by
the industry.
FESTIVAL OF
MEDIA GLOBAL
FESTIVAL OF
MEDIA APAC
B&T AWARDS
B&T AWARDS