01 / Concept
The Savings Game.
Four custom content pieces put two Chiefs creators head to head in each, competing to maximise savings under different in-game rules, each round highlighting a Bingle brand proof point.
Case StudyCreators · Social · Editorial · IRL
Bingle made saving a game.
Year two of the Bingle Battle shifted gears to savings, sending The Chiefs Esports Club into The Savings Game across four car titles, including a Mario Kart Live round IRL at Melbourne Square.
The Brief
Turn saving into a game gamers get.
For the second year of the Bingle Battle, Bingle wanted to focus on savings and simplicity while still showing how they change the game. You Know Gaming partnered Bingle with creators from The Chiefs Esports Club to play The Savings Game, and even took it IRL at Melbourne Square.
Saving is already a word gamers live by, so building The Savings Game around four car and racing titles made the connection to Bingle feel effortless, not forced.
Results
Reach
1.4M
ROI
2.3x
Views
3.8M
What we did
A five-part content series where creators competed inside the games their audience already loved, ending IRL with Mario Kart Live.
02 / Games
Four car titles.
The Chiefs took on Make Way, Rocket League and Mario Kart, tying the racing and car theme straight back to Bingle, with talent bringing the personality and the competitive edge.
03 / IRL
Mario Kart, for real.
The Savings Game jumped off the screen with a Mario Kart Live: Home Circuit round played IRL at Melbourne Square, turning the content series into a real-world moment.
04 / Merch
Bingle on the cap.
Talent wore Bingle caps across every content piece, a simple, consistent branding cue that drove deeper integration and authenticity through the whole series.
05 / Amplify
Social and editorial.
The Chiefs shared the challenges across Instagram, TikTok, X and Facebook, TikTok cut-downs led on impressions, and two Dot Esports articles announced and recapped the campaign for wider reach.
About this campaign
Everything you need to know.
What is the Bingle Savings Game campaign?
+
The Bingle Savings Game campaign was the second year of the Bingle Battle, delivered by You Know Gaming, partnering Bingle with The Chiefs Esports Club to play The Savings Game across four car titles, including a Mario Kart Live round IRL at Melbourne Square.
Who were the talent in the Bingle Savings Game campaign?
+
Creators from The Chiefs Esports Club led the campaign, with two talent competing in each of the four content pieces and the wider Chiefs channels amplifying the series.
What results did the campaign deliver?
+
The campaign delivered 1.4 million total Australian reach, a 2.3x return on investment and 3.8 million impressions across content, social and editorial.
What did You Know Gaming do for the campaign?
+
You Know Gaming created The Savings Game concept, produced the four content pieces including the IRL Mario Kart Live round, managed the Chiefs talent and merch integration, and ran the editorial amplification through the Dot Esports network.
What platforms did the campaign run on?
+
Instagram, TikTok, X and Facebook for the content and social amplification, a physical activation at Melbourne Square, and editorial across the Dot Esports network.
Who is You Know Gaming?
+
You Know Gaming is Australia's most experienced gaming media and marketing company, building integrated gaming activations for global brands including McDonald's, LEGO, Netflix and Prime Video across in-game media, creators, community, live experiences and full game partnerships.
