<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>You Know Gaming Playbook</title><description>Field notes, opinions and frameworks from Australia&apos;s most experienced gaming media and marketing company.</description><link>https://youknowgaming.com/</link><language>en-au</language><item><title>Live streams are shoot days. The reframe smart brands have made.</title><link>https://youknowgaming.com/playbook/live-streams-are-shoot-days/</link><guid isPermaLink="true">https://youknowgaming.com/playbook/live-streams-are-shoot-days/</guid><description>A live stream is a shoot day. What smart brands do next is what turns a media buy into a campaign that runs for six weeks after the broadcast ends. Here&apos;s how the leading edge is treating streams as source content for their biggest content release of the quarter.</description><pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate><category>Takes</category></item><item><title>How much does a gaming activation cost in Australia? 2026 benchmarks</title><link>https://youknowgaming.com/playbook/how-much-does-a-gaming-activation-cost-in-australia/</link><guid isPermaLink="true">https://youknowgaming.com/playbook/how-much-does-a-gaming-activation-cost-in-australia/</guid><description>What a gaming first test can look like for your brand. Real budget ranges, timeline guides, and 5 of the newest formats every marketer should know.</description><pubDate>Sun, 05 Jul 2026 00:00:00 GMT</pubDate><category>Numbers</category></item><item><title>Most gaming activation briefs get one thing wrong. Here&apos;s the fix.</title><link>https://youknowgaming.com/playbook/most-gaming-briefs-get-one-thing-wrong/</link><guid isPermaLink="true">https://youknowgaming.com/playbook/most-gaming-briefs-get-one-thing-wrong/</guid><description>If your brief could apply unchanged to Meta or YouTube, it isn&apos;t a gaming brief. It&apos;s a media plan waiting for a spreadsheet.</description><pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate><category>Frameworks</category></item></channel></rss>